Pestall
Four design directions in parallel — so the client could pick the strategic positioning before committing to a single build.
Client
Pestall (Pest control)
Industry
Service business · Local SEO
Year
2026
Stack
Static HTML/CSS mockups · Next.js (build phase) · Local SEO · Booking flow
Scope
Four parallel mockup directions (single-page HTML) · Brand + voice exploration · Local SEO keyword + service-area mapping · Booking flow design · Hand-off to build phase
Status
Mockup phase
The problem
Pestall came to us with a classic service-business problem: every competitor's website looked the same — stock photo of a guy in a hazmat suit, three service icons, a phone number. The owner wasn't sure whether to lean into clinical-trust (medical-grade aesthetic), friendly-yard (approachable family-business voice), or modern-tech (positioning against the rest of the industry). Picking the wrong direction would cost three weeks of build time.
Our approach
Instead of picking for them, we built four mockups in parallel as static HTML pages — three distinct directions plus a refined v2 of the strongest contender. Each is fully responsive, fully branded, and clickable end-to-end. The client could open all four side-by-side, send them to their team, and choose with eyes-open before we wrote a line of production code.
Mockup 1 — Clinical trust
Cool palette, medical-grade typography, certifications and compliance badges front and centre. Aimed at commercial clients (restaurants, food storage, schools) who care about audit trails. The least "warm" direction but the most defensible on a procurement form.
Mockup 2 + 2v2 — Friendly yard
Warmer voice, photography of actual technicians (not stock), focus on residential and small business. v2 tightened the booking flow and added a service-area map. This is the direction that tested best with the owner's existing customer base.
Mockup 3 — Modern tech
Tech-startup positioning — bold type, dashboard-style booking UI, transparent pricing, "online quote in 30 seconds". Aimed at distinguishing Pestall from the rest of the market. The most ambitious direction; would require backend work to deliver on the promise.
Why this is the work, not waste
Four mockups is one extra week up front and saves at least two on rework later. It also means the client makes a strategic decision ("who are we for?") before a design decision — which is the order that produces sites that actually convert.
- →Client chose Mockup 2 v2 — friendly yard with tightened booking flow
- →Build phase scoped at 10 working days (Business tier)
- →Local SEO keyword + service-area research delivered alongside mockups
- →Mockups themselves shipped as a static HTML pack the client can keep
Ready when you are
A 50% deposit gets us started
this week.
June 2026 build slots are open. We reply to every brief within 4 working hours.